You probably have already heard of WeChat, whether on the news or from a friend, this dominate “Super APP” in China is a collective app with the functions of all social and personal finance apps combined. With Facebook, Instagram, Twitter and Google blocked in China. It was designed primarily to be a personalized social app [...]
Canada welcomed more than 321,065 newcomers in 2018. By 2031, it’s expected almost half of Canadians aged 15 and older will be foreign-born. To a marketer, this is a lucrative pie, one with both potential and promise. Given these numbers, it’s easy to understand how everyone from banks to mainstream grocery stores are eager to [...]
Extravagant sets, foot-tapping songs, dance numbers, and melodrama may make Bollywood films a tad formulaic but when it comes to providing value for entertainment, there’s no phenomenon on earth that draws a cult-like following. Unlike the more prominent inter-generational gaps that exist between South Asian millennials versus their traditional boomer parents, cinema continues to serve [...]
LIMRA today announced the winners of the third annual Creative Connections Awards at its 2019 Marketing Conference in Boston. The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. This year, LIMRA established two categories by company size. Separate [...]
Maple Diversity is honoured to be on the EMMA Wall of Distinction as one of their top 5 most awarded in Multicultural Marketing. The Excellence in Multicultural Marketing Awards are designed to showcase the media and entertainment industry’s best practices in developing and creating strategic and innovative multicultural marketing approaches. Entries submitted in each category [...]
Recently, well-known Asian-Canadian artist Rick Tae, talked about the perceptible difference between Asian-Americans and Asian-Canadians. “There is a much louder expression of race and culture in the U.S., likely all the way down to branding and marketing for lack of a better way to explain it,” noted the actor who has produced and acted in [...]
Experiential marketing campaigns can be bold, ambitious or audacious even. Pulling off a successful promotion, however, hinges on a fundamental premise: how well do you know your audience? Are you able to break that familiarity into a granular level to pinpoint precisely when, where and how marketers can utilize your insights? Event marketing for the [...]
Porsche has resurrected a car from its history in celebration of Chinese New Year. The luxury automaker wanted to promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, so it took a little porcine inspiration from Chinese New Year celebrations on Feb. 5, which marked the beginning of Year of the Pig. The agency was [...]
This year, the Lunar New Year (Chinese New Year), falls on Feb. 5. Did you know the popular greetings “gung hey fat choy” is a Cantonese phrase meaning, “happiness and prosperity?” So, now imagine greeting a Vietnamese or Filipino consumer with the phrase. Let’s assume they appreciate the sentiment but they will no doubt be [...]
Emerging technologies: What does this mean to a marketer? Well, for starters, it’s time for marketing professionals to become acquainted with Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), etc. since customers are increasingly demanding unique experiences. Through emerging technologies brands can customize the shopping experience for each consumer. E.g. installing bots that help [...]
