If you haven’t heard of Single’s Day before, you’re probably missing out on a lot! Single’s Day, now popularly known as Double 11... started off as an entertaining festival for young Chinese people to celebrate that they were proud to be single. Celebrated on the 11th of November, the date is especially specific of what [...]
Diwali, the festival of lights not only marks the beginning of a New Year for the South-east Asians but is also symbolic of fond childhood memories, awaited re-unions, temptation of sweets and the victory of light over darkness. It’s one of the most important festivals celebrated in India and other parts of the world where [...]
Over the last two decades or so, Canadian marketers have approached their marketing plans in the context of two distinct segments – the General Market or “mainstream” – and the Multicultural Market or “ethnic” (also referred to by Statistics Canada as “visible minorities”). While the mainstream has been largely considered to be Caucasian consumers, the [...]
You probably have already heard of WeChat, whether on the news or from a friend, this dominate “Super APP” in China is a collective app with the functions of all social and personal finance apps combined. With Facebook, Instagram, Twitter and Google blocked in China. It was designed primarily to be a personalized social app [...]
Canada welcomed more than 321,065 newcomers in 2018. By 2031, it’s expected almost half of Canadians aged 15 and older will be foreign-born. To a marketer, this is a lucrative pie, one with both potential and promise. Given these numbers, it’s easy to understand how everyone from banks to mainstream grocery stores are eager to [...]
Extravagant sets, foot-tapping songs, dance numbers, and melodrama may make Bollywood films a tad formulaic but when it comes to providing value for entertainment, there’s no phenomenon on earth that draws a cult-like following. Unlike the more prominent inter-generational gaps that exist between South Asian millennials versus their traditional boomer parents, cinema continues to serve [...]
LIMRA today announced the winners of the third annual Creative Connections Awards at its 2019 Marketing Conference in Boston. The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. This year, LIMRA established two categories by company size. Separate [...]
Maple Diversity is honoured to be on the EMMA Wall of Distinction as one of their top 5 most awarded in Multicultural Marketing. The Excellence in Multicultural Marketing Awards are designed to showcase the media and entertainment industry’s best practices in developing and creating strategic and innovative multicultural marketing approaches. Entries submitted in each category [...]
Recently, well-known Asian-Canadian artist Rick Tae, talked about the perceptible difference between Asian-Americans and Asian-Canadians. “There is a much louder expression of race and culture in the U.S., likely all the way down to branding and marketing for lack of a better way to explain it,” noted the actor who has produced and acted in [...]
Experiential marketing campaigns can be bold, ambitious or audacious even. Pulling off a successful promotion, however, hinges on a fundamental premise: how well do you know your audience? Are you able to break that familiarity into a granular level to pinpoint precisely when, where and how marketers can utilize your insights? Event marketing for the [...]
