Advertising

Lunar New Year – Renewal and Reunions.

The Lunar New Year of the Ox begins on February 12, 2021. It welcomes spring, symbolizing renewal and new beginnings.   In keeping with the 12 Year Lunar Cycle, each year is represented by an animal. Many are happy to see the last of the Year of the Rat which heralded the pandemic in 2020. This year’s lunar animal is the Golden Ox, galloping in with the promise of the strength and the stability that we [...]

Happy 10th birthday Maple Diversity

On December 6, 2020, Maple Diversity Communications turned ten years young! Named for Canada and its vibrant diversity, the excitement and energy of starting a new journey in the cultural marketing space continues to be the driving force behind this full-service multicultural agency. To say Canadian diversity has grown over the last ten years would [...]

Share The Light. Happy Diwali.

The Festival of Lights is celebrated with a lot of excitement by many in the South Asian community. The light of prosperity is welcomed by cleaning the home, decorating with rangoli (floor décor), torans (door garlands), khandeels (lanterns), string lights, and most importantly, the diya (earth lamp) which is the central symbol of Diwali. This year the welcoming of [...]

By | November 10th, 2020|Advertising, Diwali, Ethnic Advertising, Multicultural Marketing, SA, South Asian|

Maple Diversity ranks among Canada’s Fastest-Growing Companies

Maple Diversity Communications Inc. was named among Canada’s Fastest-Growing Companies on the 32nd annual Growth List ranking, announced by Canadian Business on October 15, based on their revenue growth over the last five years. The winners share common qualities of passion, vision, innovation and drive, a deep understanding of market trends and impacts, and the [...]

Impact of COVID-19 on Multicultural Consumers in Canada

Canada’s multicultural landscape is vibrant and expanding. Two striking ethnicities by population size form a major part of this landscape - South Asians account for 2.6 million, and Chinese are 1.8 million of the total Canadian population. According to Environics Analytics, the immigrant population is projected to increase by 27% in the next 10 years.  [...]

Ramadan – Impact of COVID-19 on Canadian Muslim Consumers

During the holy month of Ramadan, Muslims observe fasting during the daylight hours. After sunset, they break the fast together with family and loved ones and enjoy a sumptuous meal. The end of Ramadan is observed as Eid-al-fitr which is a 1 to 3 day celebration completing the month of fasting. This is also a [...]

Ramadan – Opportunities for brands

Ramadan is the most significant and celebrated month for Muslims. A month of fasting and charity. This year, Ramadan, the ninth month of the Islamic lunar calendar, begins around April 23rd with the sighting of a new crescent moon. Muslims all over the world greet one another by wishing ‘Ramadan Mubarak’ (‘have a blessed Ramadan’) [...]

Chinese New Year and Your Brand!

Chinese New Year, also known as Lunar New Year, is the largest and most important festival that is not only celebrated in Chinese community but also a lot of East Asian countries such as Korea, Japan, Vietnam and Malaysia. In Canada about 5% of the population is Chinese, making it one of the largest ethnic [...]

Ethnic Holiday Shopping Behaviour

It’s that time of the year when the holidays are right around the corner, and everybody is brimming with excitement for the festivities and celebration. December is the time of holiday lights, window displays, ice skating and the best sale prices and shopping all year. In a recent survey brick and mortar stores are still [...]

By | December 9th, 2019|Advertising, Ethnic Advertising, Marketing, Multicultural Marketing|

How is 11:11 creating an impact in Canada and why should brands participate in it?

If you haven’t heard of Single’s Day before, you’re probably missing out on a lot! Single’s Day, now popularly known as Double 11... started off as an entertaining festival for young Chinese people to celebrate that they were proud to be single. Celebrated on the 11th of November, the date is especially specific of what [...]

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