Advertising

How Canadian brands can leverage South Asian consumers’ love for all things Bollywood?

Extravagant sets, foot-tapping songs, dance numbers, and melodrama may make Bollywood films a tad formulaic but when it comes to providing value for entertainment, there’s no phenomenon on earth that draws a cult-like following. Unlike the more prominent inter-generational gaps that exist between South Asian millennials versus their traditional boomer parents, cinema continues to serve [...]

Canada Life named Platinum Award Winner at the 2019 LIMRA Creative Connections Awards

LIMRA today announced the winners of the third annual Creative Connections Awards at its 2019 Marketing Conference in Boston. The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. This year, LIMRA established two categories by company size. Separate [...]

Maple Diversity on the EMMA Wall of Distinction

Maple Diversity is honoured to be on the EMMA Wall of Distinction as one of their top 5 most awarded in Multicultural Marketing. The Excellence in Multicultural Marketing Awards are designed to showcase the media and entertainment industry’s best practices in developing and creating strategic and innovative multicultural marketing approaches. Entries submitted in each category [...]

Shouldn’t you be where your Asian-Canadian consumer is hanging out?

Recently, well-known Asian-Canadian artist Rick Tae, talked about the perceptible difference between Asian-Americans and Asian-Canadians. “There is a much louder expression of race and culture in the U.S., likely all the way down to branding and marketing for lack of a better way to explain it,” noted the actor who has produced and acted in [...]

Three out-of-the-box experiential marketing ideas for courting ethnic consumers

Experiential marketing campaigns can be bold, ambitious or audacious even. Pulling off a successful promotion, however, hinges on a fundamental premise: how well do you know your audience? Are you able to break that familiarity into a granular level to pinpoint precisely when, where and how marketers can utilize your insights? Event marketing for the [...]

Porsche resurrects the ‘Pink Pig’ for Chinese New Year

Porsche has resurrected a car from its history in celebration of Chinese New Year. The luxury automaker wanted to promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, so it took a little porcine inspiration from Chinese New Year celebrations on Feb. 5, which marked the beginning of Year of the Pig. The agency was [...]

Respecting sub-cultural diversity when celebrating festivals

This year, the Lunar New Year (Chinese New Year), falls on Feb. 5. Did you know the popular greetings “gung hey fat choy” is a Cantonese phrase meaning, “happiness and prosperity?” So, now imagine greeting a Vietnamese or Filipino consumer with the phrase. Let’s assume they appreciate the sentiment but they will no doubt be [...]

Five ethnic marketing trends that will dominate in 2019

Emerging technologies: What does this mean to a marketer? Well, for starters, it’s time for marketing professionals to become acquainted with Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), etc. since customers are increasingly demanding unique experiences. Through emerging technologies brands can customize the shopping experience for each consumer. E.g. installing bots that help [...]

Maple Diversity Communications Ranks No. 79 on the 2018 Growth 500

– Maple Diveresity Communications Inc. also features in the list of  Top 10 Canada’s Fastest-Growing Marketing and Media Companies. Mississauga (September 13, 2018) Canadian Business and Maclean’s today ranked Maple Diversity Communications Inc. No. 79 on the 30th annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current [...]

The Untapped Markets: Insights into consumer behaviours of LGBTQ, Indigenous and Disabilities diverse communities

Not a day went by in June without some organization, outfit and brand proudly proclaiming themselves as LGBTQ (Lesbian, gay, bisexual and transgender) friendly. It was, as things are these days, an attempt to ride the coattails of a trending hashtag. It’s the exact same story when it comes to the Indigenous or disabilities diverse [...]

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