Advertising

Three out-of-the-box experiential marketing ideas for courting ethnic consumers

Experiential marketing campaigns can be bold, ambitious or audacious even. Pulling off a successful promotion, however, hinges on a fundamental premise: how well do you know your audience? Are you able to break that familiarity into a granular level to pinpoint precisely when, where and how marketers can utilize your insights? Event marketing for the [...]

Porsche resurrects the ‘Pink Pig’ for Chinese New Year

Porsche has resurrected a car from its history in celebration of Chinese New Year. The luxury automaker wanted to promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, so it took a little porcine inspiration from Chinese New Year celebrations on Feb. 5, which marked the beginning of Year of the Pig. The agency was [...]

Respecting sub-cultural diversity when celebrating festivals

This year, the Lunar New Year (Chinese New Year), falls on Feb. 5. Did you know the popular greetings “gung hey fat choy” is a Cantonese phrase meaning, “happiness and prosperity?” So, now imagine greeting a Vietnamese or Filipino consumer with the phrase. Let’s assume they appreciate the sentiment but they will no doubt be [...]

Five ethnic marketing trends that will dominate in 2019

Emerging technologies: What does this mean to a marketer? Well, for starters, it’s time for marketing professionals to become acquainted with Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), etc. since customers are increasingly demanding unique experiences. Through emerging technologies brands can customize the shopping experience for each consumer. E.g. installing bots that help [...]

Maple Diversity Communications Ranks No. 79 on the 2018 Growth 500

– Maple Diveresity Communications Inc. also features in the list of  Top 10 Canada’s Fastest-Growing Marketing and Media Companies. Mississauga (September 13, 2018) Canadian Business and Maclean’s today ranked Maple Diversity Communications Inc. No. 79 on the 30th annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current [...]

The Untapped Markets: Insights into consumer behaviours of LGBTQ, Indigenous and Disabilities diverse communities

Not a day went by in June without some organization, outfit and brand proudly proclaiming themselves as LGBTQ (Lesbian, gay, bisexual and transgender) friendly. It was, as things are these days, an attempt to ride the coattails of a trending hashtag. It’s the exact same story when it comes to the Indigenous or disabilities diverse [...]

Maple Diversity Communications Ranks No. 195 on the 2017 PROFIT 500

Maple Diversity Communications Ranks No. 195 on the 2017 PROFIT 500 Maple Diversity is the first multicultural agency to be ranked as one of Canada’s Fastest-Growing Companies Mississauga (September 14, 2017) - Canadian Business and PROFIT today ranked Maple Diversity Communications Inc. No. 195 on the 29th annual PROFIT 500, the definitive ranking of [...]

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