Ethnic Consumers’ Spending Habits: The Holiday Edition

Did someone say Holiday Deals? The holidays are not that far away and consumers are already planning their shopping trips and gearing up for the year's biggest shopping season. It all kicks off with Grey Thursday, Black Friday, Cyber Monday, followed by the Holiday Spending Spree and, of course, Boxing Day. Last year, Alibaba sold [...]

By | November 17th, 2015|Uncategorised|0 Comments

5 Important Facts You Should Know About Festival-Based Marketing

The festive season is here. Various brands plan for and achieve an uplift of sales for their products around Diwali, Christmas, and Chinese New Year. Like Christmas, many ethnic festivals are major buying time for various cultural groups in Canada. Before planning a festival based campaign, a brand must consider these facts: 1) Products that [...]

By | November 10th, 2015|Chinese New Year, Diwali, Ethnic Advertising|0 Comments

How to win multicultural markets. 5 basic ingredients

INTRODUCTION: Multicultural marketing is no longer niche marketing, it's smart marketing. Let's consider these facts. One out of 5 people in Canada's population is foreign-born today. In other words, a sizable 20% of the Canadian market is foreign-born. Immigration is Canada's growth Last year, 100% growth in Canada's labour force came from immigration. In fact, [...]

By | October 14th, 2015|Ethnic Advertising|0 Comments

Chinese New Year 2016: A guide for Canadian Multicultural Marketers

INTRODUCTION: On February 8, 2016 Chinese Canadians will celebrate their New Year's holiday. The New Year's holiday is the most important event within the Chinese community - it's like Christmas and Thanksgiving combined. Here's what you need to know about it and some idea starters on where your brand could fit in commercially. How big [...]

By | October 6th, 2015|Chinese New Year, Multicultural Holidays|0 Comments
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