A MILLENNIAL’S POINT OF VIEW – The Evolution of Brand Loyalty – 1

Brand loyalty, like most other things in today's age has gone through a major evolution. In fact, one may debate that it no longer exists in its true form. No longer is brand loyalty solely based on a moving, memorable commercial, a bunch of coupons and a points-based loyalty program. Case in point: Millennials. Sure, [...]

By | December 18th, 2015|Uncategorised|0 Comments

Insights: Ethnic Consumers’ Path to Purchase

Curious about the distribution of various ethnic segments across Canada? Did you know that 92% of newcomers to Canada use online media to make key banking decisions? Find out more about these useful statistics and the ethnic consumers' path to purchase and how you can better reach them using our infographic below. Interested in learning [...]

By | December 9th, 2015|Uncategorised|0 Comments

A South Asian Way of Life and Edward Jones

Edward Jones has a simple philosophy - put the power of personal attention to work for you. This North American giant financial firm has believed in supporting the relationship between its customers and Edward Jones advisors that has shaped nearly every aspect of its business over these years. Not a surprise that J. D. Power [...]

By | December 1st, 2015|Finance, Financial Planning, Personal Finances|0 Comments

Digital Footprints of the Ethnic Consumer

As you begin to read this blog, take a quick scan around the room. It could be that you are reading this in the comfort of your home or at work, but it is more likely that you are accessing this on a mobile device while on the go. The World Wide Web has been [...]

By | November 24th, 2015|Digital Consumption, Mobile|0 Comments

Ethnic Consumers’ Spending Habits: The Holiday Edition

Did someone say Holiday Deals? The holidays are not that far away and consumers are already planning their shopping trips and gearing up for the year's biggest shopping season. It all kicks off with Grey Thursday, Black Friday, Cyber Monday, followed by the Holiday Spending Spree and, of course, Boxing Day. Last year, Alibaba sold [...]

By | November 17th, 2015|Uncategorised|0 Comments

5 Important Facts You Should Know About Festival-Based Marketing

The festive season is here. Various brands plan for and achieve an uplift of sales for their products around Diwali, Christmas, and Chinese New Year. Like Christmas, many ethnic festivals are major buying time for various cultural groups in Canada. Before planning a festival based campaign, a brand must consider these facts: 1) Products that [...]

By | November 10th, 2015|Chinese New Year, Diwali, Ethnic Advertising|0 Comments

How to win multicultural markets. 5 basic ingredients

INTRODUCTION: Multicultural marketing is no longer niche marketing, it's smart marketing. Let's consider these facts. One out of 5 people in Canada's population is foreign-born today. In other words, a sizable 20% of the Canadian market is foreign-born. Immigration is Canada's growth Last year, 100% growth in Canada's labour force came from immigration. In fact, [...]

By | October 14th, 2015|Ethnic Advertising|0 Comments

Chinese New Year 2016: A guide for Canadian Multicultural Marketers

INTRODUCTION: On February 8, 2016 Chinese Canadians will celebrate their New Year's holiday. The New Year's holiday is the most important event within the Chinese community - it's like Christmas and Thanksgiving combined. Here's what you need to know about it and some idea starters on where your brand could fit in commercially. How big [...]

By | October 6th, 2015|Chinese New Year, Multicultural Holidays|0 Comments
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