THE LATEST ETHNIC MARKETING NEWS IN NORTH AMERICA.

Gain insights through ethnic research & integrate into your 2017 campaigns!

Greetings!!! Integrating insights from research on an ongoing basis helps us deliver better ROI’s on client campaigns.  Gaining & leveraging key Information on ethnic consumer behavior, brand perception, preferences, media consumption and spending habits, cultural nuances, prove extremely valuable for creating messaging and engagement that resonates positively for the brand. Maple Diversity has been facilitating [...]

Thank You For Your Support!

Greetings! I completed six months at Maple Diversity Communications recently. It’s been a great run so far, during which with god’s grace, 6 new client relationships have been started - (Brookfield Residential – AB), (KAL TIRE -BC), (Hudson’s Bay Company –ON), (Redpath Sugar - ON), (Shoppers Drug Mart -ON), (Smart Wheel Canada – ON).   These relationships have been across [...]

HAPPY CHINESE NEW YEAR 2017

Greetings ! We’ve been seeing high interest from brand marketers in Canada wanting to venture into the ethnic marketing space and have started encouraging them to undertake cost effective campaigns. The objective would be to test strategy, gauge reach and results and integrate learnings into your 2017 marketing initiatives…. sounds interesting, doesn’t it??  Chinese New [...]

DEEWA 2016 – FESTIVAL OF LIGHTS!!! A STRATEGIC OPPORTUNITY FOR BRAND ACTIVATIONS!!!

Hello Brand Marketers!  DEEWA 2016, a Maple Diversity Foundation event, now in its second year, takes place during the Diwali weekend of (Oct 29/30), which is the biggest celebration for South Asians. This is a very well received event which has seen a footfall of approx. 15000 patrons last year. It takes place at a popular venue in [...]

By | September 29th, 2016|Diwali, Ethnic Advertising, Multicultural Holidays|0 Comments

ETHNIC FESTIVALS!!! AN OPPORTUNITY, FOR BRANDS TO ENGAGE, WITH ETHNIC CONSUMERS!!!

Greetings!!! The South Asian & Chinese festivals of DIWALI & CHINESE NEWYEAR, are the largest ethnic celebrations in Canada, that offer brands a fantastic opportunity, to establish a brand connect that resonates positively, provided it is done correctly keeping in mind the sensitivities and cultural nuances that exist.  It is now a known fact, [...]

Slam Dunk in the 6

It's finally here and the excitement levels are going through the roof! I can't wait for the 14th! No, I'm not talking about Valentine's Day... sure it's that as well but what I'm referring to is the 2016 NBA All-Star Weekend. It only took 65 years for this to finally take place in Toronto and [...]

By | February 12th, 2016|Uncategorised|0 Comments

Weekend in Review: Chinese New Year Festivities

This past weekend MD Foundation had the pleasure of kicking off Chinese New Year celebrations at First Markham Place (and what a celebration it was indeed!) The two-day event saw everything from great entertainment to free giveaways to food sampling to face-painting and more. We had over ten thousand people attend the event over January [...]

By | February 4th, 2016|Chinese Community, Chinese New Year|0 Comments

A MILLENNIAL’S POINT OF VIEW – How Grassroots Events Work

Flash mobs are so 2009. Have you seen a branded vending machine offering free products in exchange for an email address? Have you been approached by aspirational radiant-skin women handing out free beauty samples? Have you received free coupons in exchange for a smile and some personal information? Have you been encouraged to Tweet, Facebook, [...]

By | January 7th, 2016|Uncategorised|0 Comments

A MILLENNIAL’S POINT OF VIEW – The Evolution of Brand Loyalty – 1

Brand loyalty, like most other things in today's age has gone through a major evolution. In fact, one may debate that it no longer exists in its true form. No longer is brand loyalty solely based on a moving, memorable commercial, a bunch of coupons and a points-based loyalty program. Case in point: Millennials. Sure, [...]

By | December 18th, 2015|Uncategorised|0 Comments

Insights: Ethnic Consumers’ Path to Purchase

Curious about the distribution of various ethnic segments across Canada? Did you know that 92% of newcomers to Canada use online media to make key banking decisions? Find out more about these useful statistics and the ethnic consumers' path to purchase and how you can better reach them using our infographic below. Interested in learning [...]

By | December 9th, 2015|Uncategorised|0 Comments
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