THE LATEST ETHNIC MARKETING NEWS IN NORTH AMERICA.

Celebrity Endorsements – Understanding the South Asian Perspective

Bollywood and cricket provide a unifying pool of powerful celebrities who can influence more than 2 billion individuals worldwide, regardless of language, religion and country of origin. South Asians are more loyal to their celebrities than anyone else and are more likely to be influenced by them. Celebrity endorsements are more effective in increasing [...]

Chinese: A Rich Diversity of Languages

Canadian marketers know the importance of reaching their customers in their native language. For example, a campaign in Québec would not be effective unless it was translated into Québec French (as opposed to International French). When reaching out to ethnic markets, especially in the Chinese community, language adaptation should also be a top priority. Nationwide, [...]

Through the lens of a South Asian Newcomer

Settling in a new country is an exciting and life-changing event filled with new experiences, discoveries, and challenges. Even if we are eager to adapt to our new environment, it’s only natural to miss certain aspects of our home country. South Asia and Canada are not only at opposite ends of the planet, but they [...]

Can Ethnic Marketing Solve Your Brand Loyalty Problem?

Let’s face it - making a sale is much easier than making a loyal customer. While brand loyalty is fading across the country, marketers can branch out to specific ethnic communities, who are more loyal to brands than most Canadians. Savings Over Loyalty Brand loyalty in Canada has been on a steady decline for a [...]

Leveraging the Big Fat Indo-Canadian Wedding

In recent years, the Indian wedding business has boomed to about 10 times the Canadian average.  Are you missing out on this growing trend? While the average Canadian might spend $30,000 on a wedding, Indian families routinely invest $300,000 to $400,000 for a days-long affair that includes several events. The Indian Wedding – a Generous [...]

Gain insights through ethnic research & integrate into your 2017 campaigns!

Greetings!!! Integrating insights from research on an ongoing basis helps us deliver better ROI’s on client campaigns.  Gaining & leveraging key Information on ethnic consumer behavior, brand perception, preferences, media consumption and spending habits, cultural nuances, prove extremely valuable for creating messaging and engagement that resonates positively for the brand. Maple Diversity has been facilitating [...]

Thank You For Your Support!

Greetings! I completed six months at Maple Diversity Communications recently. It’s been a great run so far, during which with god’s grace, 6 new client relationships have been started - (Brookfield Residential – AB), (KAL TIRE -BC), (Hudson’s Bay Company –ON), (Redpath Sugar - ON), (Shoppers Drug Mart -ON), (Smart Wheel Canada – ON).   These relationships have been across [...]

HAPPY CHINESE NEW YEAR 2017

Greetings ! We’ve been seeing high interest from brand marketers in Canada wanting to venture into the ethnic marketing space and have started encouraging them to undertake cost effective campaigns. The objective would be to test strategy, gauge reach and results and integrate learnings into your 2017 marketing initiatives…. sounds interesting, doesn’t it??  Chinese New [...]

DEEWA 2016 – FESTIVAL OF LIGHTS!!! A STRATEGIC OPPORTUNITY FOR BRAND ACTIVATIONS!!!

Hello Brand Marketers!  DEEWA 2016, a Maple Diversity Foundation event, now in its second year, takes place during the Diwali weekend of (Oct 29/30), which is the biggest celebration for South Asians. This is a very well received event which has seen a footfall of approx. 15000 patrons last year. It takes place at a popular venue in [...]

By | September 29th, 2016|Diwali, Ethnic Advertising, Multicultural Holidays|0 Comments

ETHNIC FESTIVALS!!! AN OPPORTUNITY, FOR BRANDS TO ENGAGE, WITH ETHNIC CONSUMERS!!!

Greetings!!! The South Asian & Chinese festivals of DIWALI & CHINESE NEWYEAR, are the largest ethnic celebrations in Canada, that offer brands a fantastic opportunity, to establish a brand connect that resonates positively, provided it is done correctly keeping in mind the sensitivities and cultural nuances that exist.  It is now a known fact, [...]

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