YEAH, IT'S ANOTHER BLOG. BUT IT'S A GOOD ONE THAT'S ALL ABOUT ETHNIC MARKETING IN NORTH AMERICA.

The Role of Extended Families in Ethnic Canadians’ Purchasing Decisions

North American society, like most of Western Europe, is mostly composed of nuclear families. However, other parts of the world such as Asia, Africa, and Latin America include a much wider range of relatives in their concept of family. Since most newcomers to Canada come from places where extended families are the norm, what effect [...]

Filipino-Canadians: An Emerging Market

Marketers interested in connecting with Canada’s ethnic communities were impatiently waiting for the results of the 2016 census to discover how to adjust their strategy and develop new markets. How has the Canadian ethnic and linguistic landscape changed since the last census in 2011? Results are in, and although South Asians and Chinese remain the [...]

Hinglish: The Evolution of Language in South Asian Advertising

Did you know there are more English speakers in India than in Canada, the United States, United Kingdom, Australia and New Zealand combined? The reputation of English as a gateway to improving education prospects, social status and career opportunities is a main reason behind its immense popularity throughout Asia. This is particularly notable in India, [...]

Maple Diversity Communications Ranks No. 195 on the 2017 PROFIT 500

Maple Diversity Communications Ranks No. 195 on the 2017 PROFIT 500 Maple Diversity is the first multicultural agency to be ranked as one of Canada’s Fastest-Growing Companies Mississauga (September 14, 2017) - Canadian Business and PROFIT today ranked Maple Diversity Communications Inc. No. 195 on the 29th annual PROFIT 500, the definitive ranking of [...]

Colours and Numbers: Do’s and Don’ts for the Chinese Canadian Market

To successfully connect with consumers when presenting a brand or product, it’s important to do so in a way that is in harmony with their values. This can be a challenge when targeting specific ethnic groups, which come with their own rich cultural heritage. Numbers and colours top the list of significant and symbolic elements [...]

5 Myths about Ethnic Marketing in Canada

Are you a marketer looking to expand your business? If so, no doubt you have considered the opportunities offered by the many ethnic communities of Canada. How can you be successful in developing this unfamiliar market? How can you be sure you are getting the right information? To get you started, we have compiled a [...]

Celebrity Endorsements – Understanding the South Asian Perspective

Bollywood and cricket provide a unifying pool of powerful celebrities who can influence more than 2 billion individuals worldwide, regardless of language, religion and country of origin. South Asians are more loyal to their celebrities than anyone else and are more likely to be influenced by them. Celebrity endorsements are more effective in increasing [...]

Chinese: A Rich Diversity of Languages

Canadian marketers know the importance of reaching their customers in their native language. For example, a campaign in Québec would not be effective unless it was translated into Québec French (as opposed to International French). When reaching out to ethnic markets, especially in the Chinese community, language adaptation should also be a top priority. Nationwide, [...]

Through the lens of a South Asian Newcomer

Settling in a new country is an exciting and life-changing event filled with new experiences, discoveries, and challenges. Even if we are eager to adapt to our new environment, it’s only natural to miss certain aspects of our home country. South Asia and Canada are not only at opposite ends of the planet, but they [...]

Can Ethnic Marketing Solve Your Brand Loyalty Problem?

Let’s face it - making a sale is much easier than making a loyal customer. While brand loyalty is fading across the country, marketers can branch out to specific ethnic communities, who are more loyal to brands than most Canadians. Savings Over Loyalty Brand loyalty in Canada has been on a steady decline for a [...]

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