THE LATEST ETHNIC MARKETING NEWS IN NORTH AMERICA.

Maple Diversity ranks among Canada’s Fastest-Growing Companies

Maple Diversity Communications Inc. was named among Canada’s Fastest-Growing Companies on the 32nd annual Growth List ranking, announced by Canadian Business on October 15, based on their revenue growth over the last five years. The winners share common qualities of passion, vision, innovation and drive, a deep understanding of market trends and impacts, and the [...]

Spice up your Thanksgiving with the flavours of the world

Thankfulness embraces all the ethnicities who call Canada home. We all feel gratitude for the many blessings we enjoy in our beautiful country. As Canada becomes more and more multicultural, the celebration of Thanksgiving has evolved to include many international flavours and tastes that make this October get-together even more vibrant and special. Celebrated on [...]

Celebrating reunion, under the Mid-Autumn full moon

October is here! As the days become cooler and the leaves start to change colour, it’s time to prepare for the Mid-Autumn festival. Celebrated by Chinese Canadians with family and friends, it is the second most important festival after Chinese New Year. In Chinese culture, the full moon symbolizes reunion. As the yellow moon lights up the night, [...]

By | September 30th, 2020|Chinese, Ethnic Advertising, Multicultural Marketing|

Raksha Bandhan – A celebration of sibling bond

The festival of Raksha Bandhan is celebrated every year in August and is a popular ceremony among South Asian Hindus. During Raksha Bandhan, a sister ties a thread bracelet, known as Rakhi, on her brother’s wrist. This tying of the thread signifies a brother’s promise to always protect his sister. Although in a literal sense, [...]

By | July 31st, 2020|Ethnic Advertising, Multicultural Marketing, South Asian|

Impact of COVID-19 on Multicultural Consumers in Canada

Canada’s multicultural landscape is vibrant and expanding. Two striking ethnicities by population size form a major part of this landscape - South Asians account for 2.6 million, and Chinese are 1.8 million of the total Canadian population. According to Environics Analytics, the immigrant population is projected to increase by 27% in the next 10 years. [...]

LGBTQ+ community and Pride celebrations during COVID-19

Lesbian, gay, bisexual, transgender, queer/questioning and others (LGBTQ+) community are a significant part of Canada’s diverse fabric. According to a survey by CROP for Foundation Jasmin Roy, titled "LGBT Realities", 13% of the Canadian population belongs to the LGBT community. The LGBTQ+ struggle for equal rights, status, protection, decriminalization of homosexuality and liberalization has been a [...]

By | June 30th, 2020|COVID-19, Diverse Communities|

Maple Diversity partners with Trillium Health to raise funds to battle COVID-19

In the face of unprecedented public health threat due to the COVID-19 pandemic, Trillium Health Partners (THP) is on the front line in the fight against the virus and needs our help. Towards this goal, Maple Diversity has made an initial contribution of $10,000 as a donation to Trillium Health Partners Foundation to kickstart a fundraiser in partnership [...]

By | May 22nd, 2020|COVID-19, Thank You|

Maple Diversity supports Mon Sheong Long-Term Care Centres during the COVID-19 pandemic

COVID-19 has greatly impacted the health and well-being of our senior citizens, as they are the most vulnerable to the coronavirus as well as physical and social distancing have led to their emotional deterioration.  Maple Diversity facilitated the donation of 25 tablets from Telus Canada to support Mon Sheong Foundation’s three Long-Term Care Centres [...]

By | May 22nd, 2020|COVID-19, Thank You|

Happy Mother’s Day

Words may be abundant but never enough to define a Mother. We dedicate this page to all mothers, particularly those on the frontline saving lives right now. Happy Mother’s Day!

By | May 10th, 2020|Thank You|

Be a Superhero. Stay Home.

A heartfelt THANK YOU to all the stay home Superheroes!

By | April 30th, 2020|COVID-19, Thank You|
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