THE LATEST ETHNIC MARKETING NEWS IN NORTH AMERICA.

Moon Festival: Time for the reunion of brands and customers

Customers are the lifeblood of a brand. The more a brand is loved, the more successful it is. Connection is key. The Mid-Autumn Moon Festival is an opportunity for brands to reach out to one of the fastest-growing multicultural groups in Canada and celebrate with the Chinese Canadian community. IT ALL STARTS WITH UNDERSTANDING If [...]

By | September 20th, 2021|Advertising, Marketing, Multicultural Marketing|

Going global to protect the Canadian Dream from Immigration Fraud.

Our country attracts immigrants from all over the world, excited to get started on their Canadian dream. In 2019, Canada welcomed 341,180 permanent residents and 642,480 students. Immigration, Refugees & Citizenship Canada (IRCC) will welcome 1.2 million immigrants in 2021-2023, to cover slow 2020 immigration due to COVID-19. Sadly, however, every year immigrants to Canada [...]

By | August 16th, 2021|Advertising, Marketing, Multicultural Marketing, Newcomer To Canada|

How brands can celebrate Pride Month and beyond.

June is Pride Month in Canada. As we celebrate our 2SLGBTQ+ community, we take this opportunity to learn, understand and inclusively support each other as part of the beautiful diversity that makes up our country, from coast to coast. Celebrating the freedom to embrace who we are allows everyone to bring their authentic selves [...]

By | June 18th, 2021|Advertising, Diversity Beyond Ethnicity, LGBTQ+, Marketing|

Asian Heritage Month: Our 2021 inspiration series

The month of May has been designated as Asian heritage Month in Canada, with the theme for 2021 being "Recognition, Resilience, and Resolve". Asian heritage embraces Canadians from East Asian, Southeast Asian, South Asian, West Asian and Central Asian descents. Many in our team at Maple Diversity are of Asian descent, and there was a [...]

Maple Diversity COVID-19 Fundraiser for India

As the world grapples with the onslaught of COVID-19, India the biggest source of Canadian new immigrants has been the hardest hit with devastating results. In the spirit of international solidarity and to support India during this critical time, Maple Diversity has set up a fundraiser in partnership with GiveIndia to reach out with urgent aid. Please [...]

By | April 27th, 2021|COVID-19, Fundraiser, Thank You|

Black History Month: Our 2021 Inspiration Series

As a multicultural agency, cultural diversity is what gets us excited to come to work every day. So, when February rolled around, we formed an agency huddle for ideas on how to celebrate Black History Month. The ideas poured in, with team members inspired with different initiatives to celebrate Black contributions to Canada - from soul food, to sports, [...]

By | February 24th, 2021|Black History Month|

Lunar New Year – Renewal and Reunions.

The Lunar New Year of the Ox begins on February 12, 2021. It welcomes spring, symbolizing renewal and new beginnings.   In keeping with the 12 Year Lunar Cycle, each year is represented by an animal. Many are happy to see the last of the Year of the Rat which heralded the pandemic in 2020. This year’s lunar animal is the Golden Ox, galloping in with the promise of the strength and the stability that we [...]

Happy 10th birthday Maple Diversity

On December 6, 2020, Maple Diversity Communications turned ten years young! Named for Canada and its vibrant diversity, the excitement and energy of starting a new journey in the cultural marketing space continues to be the driving force behind this full-service multicultural agency. To say Canadian diversity has grown over the last ten years would [...]

Share The Light. Happy Diwali.

The Festival of Lights is celebrated with a lot of excitement by many in the South Asian community. The light of prosperity is welcomed by cleaning the home, decorating with rangoli (floor décor), torans (door garlands), khandeels (lanterns), string lights, and most importantly, the diya (earth lamp) which is the central symbol of Diwali. This year the welcoming of [...]

By | November 10th, 2020|Advertising, Diwali, Ethnic Advertising, Multicultural Marketing, SA, South Asian|

Maple Diversity ranks among Canada’s Fastest-Growing Companies

Maple Diversity Communications Inc. was named among Canada’s Fastest-Growing Companies on the 32nd annual Growth List ranking, announced by Canadian Business on October 15, based on their revenue growth over the last five years. The winners share common qualities of passion, vision, innovation and drive, a deep understanding of market trends and impacts, and the [...]

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