THE LATEST ETHNIC MARKETING NEWS IN NORTH AMERICA.

Maple Diversity partners with Trillium Health to raise funds to battle COVID-19

In the face of unprecedented public health threat due to the COVID-19 pandemic, Trillium Health Partners (THP) is on the front line in the fight against the virus and needs our help. Towards this goal, Maple Diversity has made an initial contribution of $10,000 as a donation to Trillium Health Partners Foundation to kickstart a fundraiser in partnership [...]

By | May 22nd, 2020|COVID-19, Thank You|

Maple Diversity supports Mon Sheong Long-Term Care Centres during the COVID-19 pandemic

COVID-19 has greatly impacted the health and well-being of our senior citizens, as they are the most vulnerable to the coronavirus as well as physical and social distancing have led to their emotional deterioration.  Maple Diversity facilitated the donation of 25 tablets from Telus Canada to support Mon Sheong Foundation’s three Long-Term Care Centres [...]

By | May 22nd, 2020|COVID-19, Thank You|

Happy Mother’s Day

Words may be abundant but never enough to define a Mother. We dedicate this page to all mothers, particularly those on the frontline saving lives right now. Happy Mother’s Day!

By | May 10th, 2020|Thank You|

Be a Superhero. Stay Home.

A heartfelt THANK YOU to all the stay home Superheroes!

By | April 30th, 2020|COVID-19, Thank You|

Ramadan – Impact of COVID-19 on Canadian Muslim Consumers

During the holy month of Ramadan, Muslims observe fasting during the daylight hours. After sunset, they break the fast together with family and loved ones and enjoy a sumptuous meal. The end of Ramadan is observed as Eid-al-fitr which is a 1 to 3 day celebration completing the month of fasting. This is also a [...]

Ramadan – Opportunities for brands

Ramadan is the most significant and celebrated month for Muslims. A month of fasting and charity. This year, Ramadan, the ninth month of the Islamic lunar calendar, begins around April 23rd with the sighting of a new crescent moon. Muslims all over the world greet one another by wishing ‘Ramadan Mubarak’ (‘have a blessed Ramadan’) [...]

Chinese New Year and Your Brand!

Chinese New Year, also known as Lunar New Year, is the largest and most important festival that is not only celebrated in Chinese community but also a lot of East Asian countries such as Korea, Japan, Vietnam and Malaysia. In Canada about 5% of the population is Chinese, making it one of the largest ethnic [...]

Ethnic Holiday Shopping Behaviour

It’s that time of the year when the holidays are right around the corner, and everybody is brimming with excitement for the festivities and celebration. December is the time of holiday lights, window displays, ice skating and the best sale prices and shopping all year. In a recent survey brick and mortar stores are still [...]

By | December 9th, 2019|Advertising, Ethnic Advertising, Marketing, Multicultural Marketing|

How is 11:11 creating an impact in Canada and why should brands participate in it?

If you haven’t heard of Single’s Day before, you’re probably missing out on a lot! Single’s Day, now popularly known as Double 11... started off as an entertaining festival for young Chinese people to celebrate that they were proud to be single. Celebrated on the 11th of November, the date is especially specific of what [...]

How does the media influence South Asians during Diwali?

Diwali, the festival of lights not only marks the beginning of a New Year for the South-east Asians but is also symbolic of fond childhood memories, awaited re-unions, temptation of sweets and the victory of light over darkness. It’s one of the most important festivals celebrated in India and other parts of the world where [...]

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