How to make your brand strategy a blockbuster with Chinese Canadians

In today’s world, anybody who’s anybody has been affected, charmed, and benefited by the presence of streaming apps. With the ability to curate content based on personal likes, preferences, and viewing habits; viewers have been granted the gifted of choice. Brand marketers can leverage their search algorithm to target consumer subsets based on their viewership [...]

Weibo : The micro-blog with big prospects & potential for virality

Today, Chinese Canadians account for 5.1% of the total population in Canada. In raw numbers, this translates to 1.8 million Canadians of Chinese origins. With a spending power more than $61 billion a year, the Chinese Canadian prides itself on being one of the most affluent and financially capable groups in the country.    The Chinese [...]

By | November 8th, 2022|Chinese, Chinese Community, Chinese Consumption|

Many Languages. One Voice.

The world as we know it today resounds with the voices of people from different backgrounds, cultures, and experiences. A symphony of voices, each reflecting a unique heritage and legacy, and when listened to carefully, plays a pivotal role in intercultural dialogue towards achieving peace and sustainable development. Declared as the World Day for Cultural [...]

By | May 21st, 2022|Uncategorised|

Welcome the Tiger – Lunar New Year 2022

On February 1, 2022, Chinese Canadians will celebrate their New Year, the most important event for the community. Here’s what you need to know and some thought starters on how your brand could fit in to the celebrations. How big is Canada’s Chinese community? There are 1.77 million people in Canada of Chinese origin, putting [...]

Human-to-Human Marketing: All About Empathy

Did you know people diagnosed with an autism spectrum disorder, a developmental disorder that affects communication and behaviour, have a strong sensitivity towards light? It is estimated that 90-95% of those who are autistic have some form of external sensitivity, either to bright lights, fluorescent lights, bright colours, loud music, and sounds. The holiday season [...]

By | December 23rd, 2021|Advertising, Marketing, Multicultural Marketing|

Ethnic Consumers: Attitudes towards sustainability

Among the visible minorities in Canada, the Chinese and the South Asians, who are the most prominent ethnicities, have a positive outlook towards sustainable products and brands. They are willing to change their habits to reduce the negative impact on the environment, especially the younger consumers. While for the first generation, the primary reason for this acceptance of a sustainable world, is from their experience [...]

By | December 8th, 2021|Advertising, Marketing, Multicultural Marketing|

The Untapped Markets: Insights into consumer behaviours of 2SLGBTQ+, Indigenous Peoples, and People with Disabilities

Not a day went by in June without some organization, outfit and brand proudly proclaiming themselves as 2SLGBTQ+ friendly. It was, as things are these days, an attempt to ride the coattails of a trending hashtag. It’s the exact same story when it comes to the Indigenous or disabilities diverse communities. There appears to [...]

Be welcoming. Be inclusive. Be diverse. This Diwali, be the light.

As the nights light up with diyas and string lights, South Asian Canadians revel in the happiness of their biggest festival, Diwali. Mithai (traditional sweets), new clothes, festive accessories, Diwali décor, all these take centerstage as homes are cleaned from top to bottom to welcome prosperity and joy.   South Asians are the fastest-growing [...]

By | November 1st, 2021|Advertising, Marketing, Multicultural Marketing|

Ethnic Consumer Banking – Digital Reformation

Canada’s banking sector is working aggressively towards digital transformation, to help reduce costs and to improve customer experience, despite resistance to change, and security associated concerns. COVID-19 has sped up the pace of digital transformation across all sectors, especially retail banking, resulting in a sudden shift in customer behaviour and preferences. The pandemic propelled a [...]

By | October 26th, 2021|Advertising, Marketing, Multicultural Marketing|

National Truth and Reconciliation: Beyond Just One Day

The loss of a child is devastating. The loss of a generation of children, part of a decimation of cultural identity, leaves wounds so deep, it scars families, entire communities, the country. September 30, 2021, answered the call for the first National Day for Truth and Reconciliation, a recommendation by the Truth and Reconciliation Commission [...]

By | October 18th, 2021|Advertising, Indigenous, Marketing, Multicultural Marketing|
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