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DEEWA 2016 – FESTIVAL OF LIGHTS!!! A STRATEGIC OPPORTUNITY FOR BRAND ACTIVATIONS!!!

Hello Brand Marketers!  DEEWA 2016, a Maple Diversity Foundation event, now in its second year, takes place during the Diwali weekend of (Oct 29/30), which is the biggest celebration for South Asians. This is a very well received event which has seen a footfall of approx. 15000 patrons last year. It takes place at a popular venue in [...]

By | September 29th, 2016|Diwali, Ethnic Advertising, Multicultural Holidays|0 Comments

ETHNIC FESTIVALS!!! AN OPPORTUNITY, FOR BRANDS TO ENGAGE, WITH ETHNIC CONSUMERS!!!

Greetings!!! The South Asian & Chinese festivals of DIWALI & CHINESE NEWYEAR, are the largest ethnic celebrations in Canada, that offer brands a fantastic opportunity, to establish a brand connect that resonates positively, provided it is done correctly keeping in mind the sensitivities and cultural nuances that exist.  It is now a known fact, [...]

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