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HAPPY CHINESE NEW YEAR 2017

Greetings ! We’ve been seeing high interest from brand marketers in Canada wanting to venture into the ethnic marketing space and have started encouraging them to undertake cost effective campaigns. The objective would be to test strategy, gauge reach and results and integrate learnings into your 2017 marketing initiatives…. sounds interesting, doesn’t it??  Chinese New [...]

DEEWA 2016 – FESTIVAL OF LIGHTS!!! A STRATEGIC OPPORTUNITY FOR BRAND ACTIVATIONS!!!

Hello Brand Marketers!  DEEWA 2016, a Maple Diversity Foundation event, now in its second year, takes place during the Diwali weekend of (Oct 29/30), which is the biggest celebration for South Asians. This is a very well received event which has seen a footfall of approx. 15000 patrons last year. It takes place at a popular venue in [...]

By | September 29th, 2016|Diwali, Ethnic Advertising, Multicultural Holidays|0 Comments

ETHNIC FESTIVALS!!! AN OPPORTUNITY, FOR BRANDS TO ENGAGE, WITH ETHNIC CONSUMERS!!!

Greetings!!! The South Asian & Chinese festivals of DIWALI & CHINESE NEWYEAR, are the largest ethnic celebrations in Canada, that offer brands a fantastic opportunity, to establish a brand connect that resonates positively, provided it is done correctly keeping in mind the sensitivities and cultural nuances that exist.  It is now a known fact, [...]

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