Admin

About Admin

This author has not yet filled in any details.
So far Admin has created 40 blog entries.

How is 11:11 creating an impact in Canada and why should brands participate in it?

If you haven’t heard of Single’s Day before, you’re probably missing out on a lot! Single’s Day, now popularly known as Double 11... started off as an entertaining festival for young Chinese people to celebrate that they were proud to be single. Celebrated on the 11th of November, the date is especially specific of what [...]

How does the media influence South Asians during Diwali?

Diwali, the festival of lights not only marks the beginning of a New Year for the South-east Asians but is also symbolic of fond childhood memories, awaited re-unions, temptation of sweets and the victory of light over darkness. It’s one of the most important festivals celebrated in India and other parts of the world where [...]

Moving to a Total Market Approach

Over the last two decades or so, Canadian marketers have approached their marketing plans in the context of two distinct segments – the General Market or “mainstream” – and the Multicultural Market or “ethnic” (also referred to by Statistics Canada as “visible minorities”). While the mainstream has been largely considered to be Caucasian consumers, the [...]

By | October 21st, 2019|Advertising, Ethnic Advertising, Marketing, Multicultural Marketing|0 Comments

Why does WeChat matter to Canadian companies?

You probably have already heard of WeChat, whether on the news or from a friend, this dominate “Super APP” in China is a collective app with the functions of all social and personal finance apps combined. With Facebook, Instagram, Twitter and Google blocked in China. It was designed primarily to be a personalized social app [...]

Here’s how your brand can make the Canadian newcomer feel at home

Canada welcomed more than 321,065 newcomers in 2018. By 2031, it’s expected almost half of Canadians aged 15 and older will be foreign-born. To a marketer, this is a lucrative pie, one with both potential and promise. Given these numbers, it’s easy to understand how everyone from banks to mainstream grocery stores are eager to [...]

How Canadian brands can leverage South Asian consumers’ love for all things Bollywood?

Extravagant sets, foot-tapping songs, dance numbers, and melodrama may make Bollywood films a tad formulaic but when it comes to providing value for entertainment, there’s no phenomenon on earth that draws a cult-like following. Unlike the more prominent inter-generational gaps that exist between South Asian millennials versus their traditional boomer parents, cinema continues to serve [...]

Canada Life named Platinum Award Winner at the 2019 LIMRA Creative Connections Awards

LIMRA today announced the winners of the third annual Creative Connections Awards at its 2019 Marketing Conference in Boston. The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. This year, LIMRA established two categories by company size. Separate [...]

Maple Diversity on the EMMA Wall of Distinction

Maple Diversity is honoured to be on the EMMA Wall of Distinction as one of their top 5 most awarded in Multicultural Marketing. The Excellence in Multicultural Marketing Awards are designed to showcase the media and entertainment industry’s best practices in developing and creating strategic and innovative multicultural marketing approaches. Entries submitted in each category [...]

Shouldn’t you be where your Asian-Canadian consumer is hanging out?

Recently, well-known Asian-Canadian artist Rick Tae, talked about the perceptible difference between Asian-Americans and Asian-Canadians. “There is a much louder expression of race and culture in the U.S., likely all the way down to branding and marketing for lack of a better way to explain it,” noted the actor who has produced and acted in [...]

Three out-of-the-box experiential marketing ideas for courting ethnic consumers

Experiential marketing campaigns can be bold, ambitious or audacious even. Pulling off a successful promotion, however, hinges on a fundamental premise: how well do you know your audience? Are you able to break that familiarity into a granular level to pinpoint precisely when, where and how marketers can utilize your insights? Event marketing for the [...]

Load More Posts