Admin

About Admin

This author has not yet filled in any details.
So far Admin has created 25 blog entries.

How you can nail Experiential Marketing ?

If you’re out grocery shopping on the weekend, chances are you will be ambushed by several cheery product demonstrators inviting you to sample their wares. That’s experiential marketing in its most basic form. So essentially, experiential marketing aka engagement marketing connects consumers to experience a brand up, close and personal. Remember Red Bull’s Stratos Jump? [...]

Maple Diversity Communications Ranks No. 79 on the 2018 Growth 500

– Maple Diveresity Communications Inc. also features in the list of  Top 10 Canada’s Fastest-Growing Marketing and Media Companies. Mississauga (September 13, 2018) Canadian Business and Maclean’s today ranked Maple Diversity Communications Inc. No. 79 on the 30th annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current [...]

How Canadian retailers can thrive on Chinese appetite for luxury ?

“There’s rich, there’s filthy rich, and then there’s crazy rich.” — People.com while reviewing Kevin Kwan’s New York Times bestselling series that reveals the outrageous world of high net worth Asian society with humour and heart. Remember, Canadian funnyman Russell Peters’ sketch about him bargain-hunting in a seedy Toronto mall, manned and frequented by Asians selling knock-off brand name goods? Well, the joke [...]

Five reasons why your multicultural marketing isn’t working

Most brands assume they can make a splash in multicultural market segments with some help from the same agency or boutique that has been handling their promotional needs so far. After all, as humans, we all have similar responses to emotions and biases? Right? Wrong. So wrong. And this is probably why your current ethnic [...]

Does your brand speak to the Ethnic Millennial in Canada?

The “avocado-toast” eating, self-centered "I, me and myself" millennial (born between 1981 and 2000) may be a cliché, but as consumers, this group wields notorious spending power. Now, throw into this already complex mix, the subgroup of ethnic millennials, and you'll need to rethink your marketing plan completely to include tailored messaging. Not to toot [...]

The Untapped Markets: Insights into consumer behaviours of LGBTQ, Indigenous and Disabilities diverse communities

Not a day went by in June without some organization, outfit and brand proudly proclaiming themselves as LGBTQ (Lesbian, gay, bisexual and transgender) friendly. It was, as things are these days, an attempt to ride the coattails of a trending hashtag. It’s the exact same story when it comes to the Indigenous or disabilities diverse [...]

Holy cow! How do you not know this?

A few years ago, the headline of a flyer from a well-known Canadian grocery retailer tucked inside the local paper screamed "Happy Diwali" and below in bold text was written “Diwali Sale." Clearly, the idea was to woo consumers celebrating Diwali, an important festival for Hindus and Sikhs. Skimming through the pages revealed something quite [...]

Eastern Canada Becoming a Hot Spot for Arab Canadians

As last year’s census confirmed the rise of Chinese, Filipino and South Asian communities in Ontario and the western provinces, the Eastern part of the country (Québec, the Maritimes and major cities in Ontario) are increasingly becoming home to another group: Arabic speakers. In the Maritimes and Québec, Arabic has become the most common non-official [...]

Messaging Apps: Engaging Ethnic Consumers in Canada

In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in the quest to engage consumers, even more so among ethnic communities. [...]

The Role of Extended Families in Ethnic Canadians’ Purchasing Decisions

North American society, like most of Western Europe, is mostly composed of nuclear families. However, other parts of the world such as Asia, Africa, and Latin America include a much wider range of relatives in their concept of family. Since most newcomers to Canada come from places where extended families are the norm, what effect [...]

Load More Posts