The loss of a child is devastating. The loss of a generation of children, part of a decimation of cultural identity, leaves wounds so deep, it scars families, entire communities, the country. September 30, 2021, answered the call for the first National Day for Truth and Reconciliation, a recommendation by the Truth and Reconciliation Commission [...]
This interview first appeared in the October issue of CEO Insights magazine, recognizing the Top 10 Indian Leaders in Canada, 2021. SHIFTING THE PARADIGM OF MULTICULTURAL MARKETING WITH INNOVATIVE STRATEGIES NIRAJ SINHA Chairman & CEO, Maple Diversity Communications Canada is a land full of opportunities not just for the citizens but also for [...]
Customers are the lifeblood of a brand. The more a brand is loved, the more successful it is. Connection is key. The Mid-Autumn Moon Festival is an opportunity for brands to reach out to one of the fastest-growing multicultural groups in Canada and celebrate with the Chinese Canadian community. IT ALL STARTS WITH UNDERSTANDING If [...]
Our country attracts immigrants from all over the world, excited to get started on their Canadian dream. In 2019, Canada welcomed 341,180 permanent residents and 642,480 students. Immigration, Refugees & Citizenship Canada (IRCC) will welcome 1.2 million immigrants in 2021-2023, to cover slow 2020 immigration due to COVID-19. Sadly, however, every year immigrants to Canada [...]
June is Pride Month in Canada. As we celebrate our 2SLGBTQ+ community, we take this opportunity to learn, understand and inclusively support each other as part of the beautiful diversity that makes up our country, from coast to coast. Celebrating the freedom to embrace who we are allows everyone to bring their authentic selves [...]
The month of May has been designated as Asian heritage Month in Canada, with the theme for 2021 being "Recognition, Resilience, and Resolve". Asian heritage embraces Canadians from East Asian, Southeast Asian, South Asian, West Asian and Central Asian descents. Many in our team at Maple Diversity are of Asian descent, and there was a [...]
As the world grapples with the onslaught of COVID-19, India the biggest source of Canadian new immigrants has been the hardest hit with devastating results. In the spirit of international solidarity and to support India during this critical time, Maple Diversity has set up a fundraiser in partnership with GiveIndia to reach out with urgent aid. Please [...]
As a multicultural agency, cultural diversity is what gets us excited to come to work every day. So, when February rolled around, we formed an agency huddle for ideas on how to celebrate Black History Month. The ideas poured in, with team members inspired with different initiatives to celebrate Black contributions to Canada - from soul food, to sports, [...]
The Lunar New Year of the Ox begins on February 12, 2021. It welcomes spring, symbolizing renewal and new beginnings. In keeping with the 12 Year Lunar Cycle, each year is represented by an animal. Many are happy to see the last of the Year of the Rat which heralded the pandemic in 2020. This year’s lunar animal is the Golden Ox, galloping in with the promise of the strength and the stability that we [...]
On December 6, 2020, Maple Diversity Communications turned ten years young! Named for Canada and its vibrant diversity, the excitement and energy of starting a new journey in the cultural marketing space continues to be the driving force behind this full-service multicultural agency. To say Canadian diversity has grown over the last ten years would [...]
