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The Untapped Markets: Insights into consumer behaviours of 2SLGBTQ+, Indigenous Peoples, and People with Disabilities

Not a day went by in June without some organization, outfit and brand proudly proclaiming themselves as 2SLGBTQ+ friendly. It was, as things are these days, an attempt to ride the coattails of a trending hashtag. It’s the exact same story when it comes to the Indigenous or disabilities diverse communities. There appears to [...]

Be welcoming. Be inclusive. Be diverse. This Diwali, be the light.

As the nights light up with diyas and string lights, South Asian Canadians revel in the happiness of their biggest festival, Diwali. Mithai (traditional sweets), new clothes, festive accessories, Diwali décor, all these take centerstage as homes are cleaned from top to bottom to welcome prosperity and joy.    South Asians are the fastest-growing multicultural consumer group in the country. They are closely connected to [...]

By | November 1st, 2021|Advertising, Marketing, Multicultural Marketing|

Ethnic Consumer Banking – Digital Reformation

Canada’s banking sector is working aggressively towards digital transformation, to help reduce costs and to improve customer experience, despite resistance to change, and security associated concerns. COVID-19 has sped up the pace of digital transformation across all sectors, especially retail banking, resulting in a sudden shift in customer behaviour and preferences. The pandemic propelled a [...]

By | October 26th, 2021|Advertising, Marketing, Multicultural Marketing|

National Truth and Reconciliation: Beyond Just One Day

The loss of a child is devastating. The loss of a generation of children, part of a decimation of cultural identity, leaves wounds so deep, it scars families, entire communities, the country. September 30, 2021, answered the call for the first National Day for Truth and Reconciliation, a recommendation by the Truth and Reconciliation Commission [...]

By | October 18th, 2021|Advertising, Indigenous, Marketing, Multicultural Marketing|

CEO Insights names Top 10 Indian Leaders in Canada – 2021

This interview first appeared in the October issue of CEO Insights magazine, recognizing the Top 10 Indian Leaders in Canada, 2021.  SHIFTING THE PARADIGM OF MULTICULTURAL MARKETING WITH INNOVATIVE STRATEGIES NIRAJ SINHA Chairman & CEO, Maple Diversity Communications   Canada is a land full of opportunities not just for the citizens but also for [...]

By | October 1st, 2021|Advertising, Marketing, Multicultural Marketing|

Moon Festival: Time for the reunion of brands and customers

Customers are the lifeblood of a brand. The more a brand is loved, the more successful it is. Connection is key. The Mid-Autumn Moon Festival is an opportunity for brands to reach out to one of the fastest-growing multicultural groups in Canada and celebrate with the Chinese Canadian community. IT ALL STARTS WITH UNDERSTANDING If [...]

By | September 20th, 2021|Advertising, Marketing, Multicultural Marketing|

Going global to protect the Canadian Dream from Immigration Fraud.

Our country attracts immigrants from all over the world, excited to get started on their Canadian dream. In 2019, Canada welcomed 341,180 permanent residents and 642,480 students. Immigration, Refugees & Citizenship Canada (IRCC) will welcome 1.2 million immigrants in 2021-2023, to cover slow 2020 immigration due to COVID-19. Sadly, however, every year immigrants to Canada [...]

By | August 16th, 2021|Advertising, Marketing, Multicultural Marketing, Newcomer To Canada|

How brands can celebrate Pride Month and beyond.

June is Pride Month in Canada. As we celebrate our 2SLGBTQ+ community, we take this opportunity to learn, understand and inclusively support each other as part of the beautiful diversity that makes up our country, from coast to coast. Celebrating the freedom to embrace who we are allows everyone to bring their authentic selves [...]

By | June 18th, 2021|Advertising, Diversity Beyond Ethnicity, LGBTQ+, Marketing|

Asian Heritage Month: Our 2021 inspiration series

The month of May has been designated as Asian heritage Month in Canada, with the theme for 2021 being "Recognition, Resilience, and Resolve". Asian heritage embraces Canadians from East Asian, Southeast Asian, South Asian, West Asian and Central Asian descents. Many in our team at Maple Diversity are of Asian descent, and there was a [...]

Maple Diversity COVID-19 Fundraiser for India

As the world grapples with the onslaught of COVID-19, India the biggest source of Canadian new immigrants has been the hardest hit with devastating results. In the spirit of international solidarity and to support India during this critical time, Maple Diversity has set up a fundraiser in partnership with GiveIndia to reach out with urgent aid. Please [...]

By | April 27th, 2021|COVID-19, Fundraiser, Thank You|
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