admin

About admin

This author has not yet filled in any details.
So far admin has created 62 blog entries.

Raksha Bandhan – A celebration of sibling bond

The festival of Raksha Bandhan is celebrated every year in August and is a popular ceremony among South Asian Hindus. During Raksha Bandhan, a sister ties a thread bracelet, known as Rakhi, on her brother’s wrist. This tying of the thread signifies a brother’s promise to always protect his sister. Although in a literal sense, [...]

By | July 31st, 2020|Ethnic Advertising, Multicultural Marketing, South Asian|

Impact of COVID-19 on Multicultural Consumers in Canada

Canada’s multicultural landscape is vibrant and expanding. Two striking ethnicities by population size form a major part of this landscape - South Asians account for 2.6 million, and Chinese are 1.8 million of the total Canadian population. According to Environics Analytics, the immigrant population is projected to increase by 27% in the next 10 years. [...]

LGBTQ+ community and Pride celebrations during COVID-19

Lesbian, gay, bisexual, transgender, queer/questioning and others (LGBTQ+) community are a significant part of Canada’s diverse fabric. According to a survey by CROP for Foundation Jasmin Roy, titled "LGBT Realities", 13% of the Canadian population belongs to the LGBT community. The LGBTQ+ struggle for equal rights, status, protection, decriminalization of homosexuality and liberalization has been a [...]

By | June 30th, 2020|COVID-19, Diverse Communities|

Maple Diversity partners with Trillium Health to raise funds to battle COVID-19

In the face of unprecedented public health threat due to the COVID-19 pandemic, Trillium Health Partners (THP) is on the front line in the fight against the virus and needs our help. Towards this goal, Maple Diversity has made an initial contribution of $10,000 as a donation to Trillium Health Partners Foundation to kickstart a fundraiser in partnership [...]

By | May 22nd, 2020|COVID-19, Thank You|

Maple Diversity supports Mon Sheong Long-Term Care Centres during the COVID-19 pandemic

COVID-19 has greatly impacted the health and well-being of our senior citizens, as they are the most vulnerable to the coronavirus as well as physical and social distancing have led to their emotional deterioration.  Maple Diversity facilitated the donation of 25 tablets from Telus Canada to support Mon Sheong Foundation’s three Long-Term Care Centres [...]

By | May 22nd, 2020|COVID-19, Thank You|

Happy Mother’s Day

Words may be abundant but never enough to define a Mother. We dedicate this page to all mothers, particularly those on the frontline saving lives right now. Happy Mother’s Day!

By | May 10th, 2020|Thank You|

Be a Superhero. Stay Home.

A heartfelt THANK YOU to all the stay home Superheroes!

By | April 30th, 2020|COVID-19, Thank You|

Ramadan – Impact of COVID-19 on Canadian Muslim Consumers

During the holy month of Ramadan, Muslims observe fasting during the daylight hours. After sunset, they break the fast together with family and loved ones and enjoy a sumptuous meal. The end of Ramadan is observed as Eid-al-fitr which is a 1 to 3 day celebration completing the month of fasting. This is also a [...]

Ramadan – Opportunities for brands

Ramadan is the most significant and celebrated month for Muslims. A month of fasting and charity. This year, Ramadan, the ninth month of the Islamic lunar calendar, begins around April 23rd with the sighting of a new crescent moon. Muslims all over the world greet one another by wishing ‘Ramadan Mubarak’ (‘have a blessed Ramadan’) [...]

Chinese New Year and Your Brand!

Chinese New Year, also known as Lunar New Year, is the largest and most important festival that is not only celebrated in Chinese community but also a lot of East Asian countries such as Korea, Japan, Vietnam and Malaysia. In Canada about 5% of the population is Chinese, making it one of the largest ethnic [...]

Load More Posts