When it comes to ethnic advertising, a direct translation of the original messaging will almost always either miss the point or disconnect the audience due to cultural, grammatical or contextual errors. Marketing that appeals to a person’s emotions requires an understanding of the culture to make them effective. Idiomatic expressions and cultural nuances are key to authentically connect and resonate with the target audience.
Our team is experienced in all major Canadian immigrant languages and understands how cultural nuances can affect your brand’s perception by members of various ethnic communities.
Whether we are creating original campaigns in-language, hybrids, or adaptations of existing or developing campaigns we ensure all content and messaging, visual and written are relevant to the ethnic target. Our in-language copywriters are all the first generation to fully understand and incorporate cultural nuances. We also double and triple assess the content to ensure accuracy and relevance.
Visit our Work page to some of our latest campaigns.