Insights-Driven Research with Maple Diversity
Our dedicated insights division, known as Research HQ™, combines multicultural expertise with advanced analytics to deliver insights that drive meaningful action. Using proprietary research panels and award-winning methodologies, our approach helps you understand, engage, and grow diverse consumer markets.
How Research HQ™ Guarantees Success
Effective marketing starts with understanding your audience, and Research HQ™ ensures your strategies are rooted in actionable insights. By combining cultural intelligence with rigorous analysis, we provide clarity and direction that empowers more innovative and effective campaigns.
Authentic Multicultural Insights | Data Connected Directly to Marketing Outcomes | Actionable Recommendations for Campaigns | Improved Brand Relevance and Engagement | Measurable ROI
Unlocking Multicultural Insights with Maple Diversity Communications
Clients like you choose our Research HQ™ because we don’t just present numbers; we reveal stories, motivations, and opportunities that help brands grow meaningfully in multicultural markets. From uncovering audience behaviours to measuring campaign effectiveness, we translate complex data into a clear, strategic direction.
Our Insights-Driven Research Services
Our services are designed to provide you with the insights you need to make confident, data-driven decisions for multicultural marketing success.
Focus Groups
Gain in-depth qualitative data that drives result-oriented marketing campaigns.
Conduct targeted focus groups that bring multicultural audiences into conversation. Explore the perceptions, motivations, and emotional drivers behind consumer behaviour to help your brand create campaigns that resonate on a deeper level.
Consumer Insights
Understand your multicultural customers’ needs, behaviours, and preferences.
Gain a clear view of what your customers value, how they behave, and why they make decisions. We turn these insights into actionable strategies to strengthen relationships and brand relevance.
Consumer Study
Make informed decisions through comprehensive, insights-driven research.
By combining quantitative and qualitative methods, we uncover the factors that influence multicultural audiences. These studies provide actionable intelligence for product development, communication strategies, and go-to-market planning.
Brand Lift Study
Measure campaign effectiveness and optimize marketing strategies.
We evaluate the real impact of your multicultural campaigns, from awareness and perception to engagement and recall. Brand Lift Studies help you understand what’s working, what isn’t, and how to improve ROI.
Competitive Analysis
Gain a competitive edge with ongoing market intelligence.
Understand your brand’s position in the multicultural marketplace. Through benchmarking, competitor tracking, and category analysis, you’ll identify opportunities to differentiate and maintain a sustainable advantage.
Ethnic Research Panel
Access one of Canada’s most diverse, proprietary consumer panels.
Our Ethnic Research Panel enables direct engagement with multicultural consumers. Gather authentic insights quickly and reliably, ensuring your decisions are grounded in real perspectives.
Our Proven Process For Success
Every Research HQ™ project is culturally informed, aligned with your business objectives, and personalized to provide actionable insights.
Step #1: Discovery & Objective Setting
Understand your business goals and identify the research questions that matter most.
Step #2: Research Design
Design a customized approach, selecting methodologies, sample audiences, and metrics tailored to your objectives.
Step #3: Data Collection & Analysis
Gather high-quality data through surveys, focus groups, and panel research, then analyze results through a multicultural lens.
Step #4: Insight Development
Translate findings into meaningful insights, connecting the “what” with the “why” to reveal clear business implications.
Step #5: Strategic Recommendations
Provide evidence-based, actionable recommendations to guide marketing strategies, creative development, and business decisions.
Insights-Driven Research That Powers Results
Take the Next Step
Stop guessing; understand the actual insights your brand needs to connect authentically, engage effectively, and grow strategically.