Monthly Archives: October 2019

How does the media influence South Asians during Diwali?

Diwali, the festival of lights not only marks the beginning of a New Year for the South-east Asians but is also symbolic of fond childhood memories, awaited re-unions, temptation of sweets and the victory of light over darkness. It’s one of the most important festivals celebrated in India and other parts of the world where [...]

By | October 25th, 2019|Advertising, Diwali, Ethnic Advertising, Marketing, Media Consumption, Multicultural Marketing|
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Moving to a Total Market Approach

Over the last two decades or so, Canadian marketers have approached their marketing plans in the context of two distinct segments – the General Market or “mainstream” – and the Multicultural Market or “ethnic” (also referred to by Statistics Canada as “visible minorities”). While the mainstream has been largely considered to be Caucasian consumers, the [...]

By | October 21st, 2019|Advertising, Ethnic Advertising, Marketing, Multicultural Marketing|
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