Experiential marketing campaigns can be bold, ambitious or audacious even. Pulling off a successful promotion, however, hinges on a fundamental premise: how well do you know your audience? Are you able to break that familiarity into a granular level to pinpoint precisely when, where and how marketers can utilize your insights? Event marketing for the [...]
Porsche has resurrected a car from its history in celebration of Chinese New Year. The luxury automaker wanted to promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, so it took a little porcine inspiration from Chinese New Year celebrations on Feb. 5, which marked the beginning of Year of the Pig. The agency was [...]
Maple Diversity Communications has made a number of additions to its leadership in Toronto this month. Leading the new additions is Jason Cowell in the dual role of chief creative officer and chief operations officer. Cowell will lead both creative and daily operations at the agency’s Toronto office. He was most recently creative director at [...]
