Monthly Archives: June 2017

Celebrity Endorsements – Understanding the South Asian Perspective

Bollywood and cricket provide a unifying pool of powerful celebrities who can influence more than 2 billion individuals worldwide, regardless of language, religion and country of origin. South Asians are more loyal to their celebrities than anyone else and are more likely to be influenced by them. Celebrity endorsements are more effective in increasing [...]

Chinese: A Rich Diversity of Languages

Canadian marketers know the importance of reaching their customers in their native language. For example, a campaign in Québec would not be effective unless it was translated into Québec French (as opposed to International French). When reaching out to ethnic markets, especially in the Chinese community, language adaptation should also be a top priority. Nationwide, [...]

Load More Posts