Brand loyalty, like most other things in today's age has gone through a major evolution. In fact, one may debate that it no longer exists in its true form. No longer is brand loyalty solely based on a moving, memorable commercial, a bunch of coupons and a points-based loyalty program. Case in point: Millennials. Sure, [...]
Curious about the distribution of various ethnic segments across Canada? Did you know that 92% of newcomers to Canada use online media to make key banking decisions? Find out more about these useful statistics and the ethnic consumers' path to purchase and how you can better reach them using our infographic below. Interested in learning [...]
Edward Jones has a simple philosophy - put the power of personal attention to work for you. This North American giant financial firm has believed in supporting the relationship between its customers and Edward Jones advisors that has shaped nearly every aspect of its business over these years. Not a surprise that J. D. Power [...]
