Monthly Archives: November 2015

Digital Footprints of the Ethnic Consumer

As you begin to read this blog, take a quick scan around the room. It could be that you are reading this in the comfort of your home or at work, but it is more likely that you are accessing this on a mobile device while on the go. The World Wide Web has been [...]

By | November 24th, 2015|Digital Consumption, Mobile|

Ethnic Consumers’ Spending Habits: The Holiday Edition

Did someone say Holiday Deals? The holidays are not that far away and consumers are already planning their shopping trips and gearing up for the year's biggest shopping season. It all kicks off with Grey Thursday, Black Friday, Cyber Monday, followed by the Holiday Spending Spree and, of course, Boxing Day. Last year, Alibaba sold [...]

By | November 17th, 2015|Uncategorised|

5 Important Facts You Should Know About Festival-Based Marketing

The festive season is here. Various brands plan for and achieve an uplift of sales for their products around Diwali, Christmas, and Chinese New Year. Like Christmas, many ethnic festivals are major buying time for various cultural groups in Canada. Before planning a festival based campaign, a brand must consider these facts: 1) Products that [...]

By | November 10th, 2015|Chinese New Year, Diwali, Ethnic Advertising|
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