Monthly Archives: October 2015

How to win multicultural markets. 5 basic ingredients

INTRODUCTION: Multicultural marketing is no longer niche marketing, it's smart marketing. Let's consider these facts. One out of 5 people in Canada's population is foreign-born today. In other words, a sizable 20% of the Canadian market is foreign-born. Immigration is Canada's growth Last year, 100% growth in Canada's labour force came from immigration. In fact, [...]

By | October 14th, 2015|Ethnic Advertising|

Chinese New Year 2016: A guide for Canadian Multicultural Marketers

INTRODUCTION: On February 8, 2016 Chinese Canadians will celebrate their New Year's holiday. The New Year's holiday is the most important event within the Chinese community - it's like Christmas and Thanksgiving combined. Here's what you need to know about it and some idea starters on where your brand could fit in commercially. How big [...]

By | October 6th, 2015|Chinese New Year, Multicultural Holidays|
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