How to win multicultural markets. 5 basic ingredients
INTRODUCTION: Multicultural marketing is no longer niche marketing, it's smart marketing. Let's consider these facts. One out of 5 people in Canada's population is foreign-born today. In other words, a sizable 20% of the Canadian market is foreign-born. Immigration is Canada's growth Last year, 100% growth in Canada's labour force came from immigration. In fact, [...]
