On December 6, 2020, Maple Diversity Communications turned ten years young! Named for Canada and its vibrant diversity, the excitement and energy of starting a new journey in the cultural marketing space continues to be the driving force behind this full-service multicultural agency.

To say Canadian diversity has grown over the last ten years would be an understatement. Immigration levels are at an all-time high, with plans to keep welcoming newcomers from around the globe to replace the aging population of Canada. By 2036, half of our population will be either foreign born or children of immigrants.

Over the past ten years, Maple Diversity Communications has reached out to newcomers and settled immigrants from various ethnicities like South Asian, Chinese, Filipino, and Arabic, among others, to bring many major Canadian brands closer to these diverse communities. Immigrants bring talent, passion, energy and dynamism into the country, contribution to Canadian prosperity and economic growth. They are eager to make Canada their home and settle in with their families, making them the fastest growing consumer group in the country.

A lot of Maple Diversity’s success stems from helping Canadian corporations (from industries like automotive, financial, retail, food, telecom, CPG, education, and more), forge strong and meaningful connections with multicultural audiences. From festivals, to special moments, grassroot outreach, e-commerce, and social media expertise, the agency has initiated brand success with powerful insights and strategy, creative that resonates, and media planning that ensures results. Over the past years, Maple Diversity Communications has partnered with diverse clients like Cadbury (Mondelez Canada Inc.), LoyaltyOne/Air Miles, HSBC, PFAFF Auto (BMW, Audi, Mercedes-Benz, McLaren), Porsche Canada, Canadian Tire, Hershey’s, Nestle Canada, American Express, Fruit of the Loom, Glentel Inc. (Wireless Wave/Tbooth Wireless), Edward Jones, Canada Life, Tim Hortons, ICCRC, Panasonic, Royale Tiger, Meridian Credit Union, TJX/Winners, Maple Lodge Farms/Zabiha Halal, Virgin Mobile, General Mills, Bell, SC Johnson, Royal Ontario Museum, Sony Canada, MEC, Humber College, Zee TV, PayPal, Brookfield Residential, Shoppers Drug Mart, Johnson & Johnson, and Federated Co-operatives Limited (FCL), among others who have made effective forays into the multicultural space with the agency.

Celebrating a decade in a pandemic year has not been easy, with uncertainty, distancing, and brands having to plan on-the-go. Team Maple Diversity has, however, remained positive and resilient, evolving and bringing proactive solutions to clients. In times of industry cost-cutting, this future-focussed agency welcomed two Vice-Presidents and an Account Coordinator to the team. In a singular honour, Maple Diversity was also named among Canada’s Fastest Growing Companies on the 2020 Growth List announced by Canadian Business in October 2020. The Company has been on the list of the Fastest-Growing companies in Canada in 2017 and 2018 as well. As Maple Diversity celebrates its past accomplishments, and looks forward to an exciting future, Chairman & CEO Niraj Sinha feels thankful for everyone who has been part of this 10-Year milestone. “I would like to thank our clients for their trust in us, our colleagues for their talent and team spirit, our amazing media partners and suppliers, and the wonderful diversity of Canada that we celebrate every single day. Maple Diversity is honoured and excited to be making an impact in the dynamic and evolving Canadian multicultural markets.”